Hello there! My name is Jackee Schwartz, and along with my husband Max, I am the owner and director of Planet Einstein.
I used to teach elementary school age children (I have a Master’s in Education from the University of Louisville), but at Max’s encouragement, I went into business. My father had once told me that teachers make the best salespeople, and I suppose there was some truth to that; sure enough, I spent 30 years in business. Before Planet Einstein, I owned and operated my own consulting agency, Six Hats Training and Development, for almost ten years, and then worked for WorkShop as Director of Possibilities and facilitated creativity workout sessions for management teams.
But there was always a part of me that loved learning, loved teaching, loved to be curious. Learning, it turns out, is a lifelong pursuit–and, once you finish up with the classroom, there’s still plenty to learn, and in new and interesting ways, out in the world. Sometimes it’s in classrooms meant for adults; sometimes it’s in shops, restaurants, places of service. Planet Einstein is all about those kinds of real-life learning, and our mission is to spark curiosity in the world around.
So, learning is still a very big part of Planet Einstein. We now help small business owners get new customers by partnering with them to produce Facebook Video Ads. The videos are not your typical commercial. They help the consumer learn something cool about the small business and the owners. Our goal is that these video ads will not only reach a very specific targeted market of the business’ ideal customer, but they will also leave the customer with a sense that they learned something new and got to know the owner a little better….maybe even making an emotional connection with them or having a giggle or two. We believe that fun videos are always a good idea!